Shelly Craig is a surface pattern designer and illustrator based in Florida and Bonaire, Netherlands Caribbean, where daily life is shaped by turquoise waters, vibrant marine ecosystems, and a relaxed coastal rhythm. Her work reflects a refined yet joyful interpretation of island living—created with licensing, scale, and storytelling in mind.

A lifelong artist, Shelly’s creative path first unfolded alongside a professional career in healthcare, where she developed a strong foundation in discipline, organization, and follow-through. That professionalism later expanded into entrepreneurship when she owned and operated an upscale retail gift boutique, attending major wholesale markets including Atlanta, Dallas, and Kansas City. This experience gave her a deep understanding of what succeeds at retail—and why thoughtfully designed, manufacturer-ready artwork matters.

After relocating to Bonaire, Shelly became a PADI-certified scuba instructor, spending countless hours underwater and developing a deep connection to the sea and reef conservation. A practical need for stylish, functional dive wear led her to design her own rashguards—an experience that organically introduced her to surface pattern design and ultimately shaped her focus as a commercial artist.

Today, Shelly creates cohesive, production-ready collections that blend traditional watercolor and ink illustration with modern digital workflows. Her work is especially well suited for home décor, wall art, tabletop, stationery, fabric, kitchen textiles, and lifestyle products, and she thrives when designing to clear creative briefs.

Shelly is proudly represented by MHS Licensing & Consulting and is grateful for the growing number of licensing partnerships that are bringing her artwork to the marketplace. Her artwork is currently licensed with P&B Textiles, with her debut fabric collection, Washed Ashore, scheduled to reach the market in 2027. She is also licensed with Stupell Industries, with products featuring her artwork available through major retailers including Walmart, Michaels, Wayfair, Bed Bath & Beyond, and Target, among others. Additional licensing partnerships span home décor, textiles, kitchen and tabletop products, and mission-driven organizations focused on environmental conservation. Her work has also been selected for inclusion in a 2026 industry trend report curated for art directors and manufacturers.

Working from her marina-side studio, Shelly brings a professional, organized, and collaborative approach to every project. She is a finisher by nature and is committed to building long-term creative partnerships rooted in trust, clarity, and consistency.

When she’s not in the studio, Shelly can often be found diving, boating, paddleboarding, or walking along the water with Molly. The colors, wildlife, textures, and easy rhythm of island life remain a constant source of inspiration—both personally and creatively.